5 Ways to Reinvent Your Restaurant Marketing | Matt Levine
There’s a reason Matt Levine has become one of New York City’s most acclaimed restaurateurs at just 32. As the owner of the food and beverage company indieFORK, which owns and operates Chalk Point Kitchen and The Handy Liquor Bar, he’s known for his ability to attract A-listers with strong branding and innovative marketing and promotional strategies. Here, he shares his top tips for reaching new customers and making sure they want to come back again and again.
It’s important to create valuable content for your restaurant that attracts attention and builds your brand buzz, while also establishing consumer awareness and guest trust and ultimately driving consumer interaction. When marketing my lounges and restaurants, it’s always been important to content market via two approaches: “help, don’t sell,” and “teach, don’t preach.”